Varna is the largest city and seaside resort on the Bulgarian Black Sea Coast and in Northern Bulgaria, third-largest in Bulgaria after Sofia and Plovdiv, and 78th-largest in the European Union, with a population of 353,292.
Commonly referred to as the marine (or summer) capital of Bulgaria, Varna is a major tourist destination, business and university centre, seaport, and headquarters of the Bulgarian Navy and merchant marine, as well as the centre of Varna Province and Bulgaria's North-Eastern planning region (NUTS II), comprising also the provinces of Dobrich, Shumen, and Targovishte.
In April 2008, Varna was designated seat of the Black Sea Euro-Region (a new regional organization, not identical to the Black Sea Euroregion), by the Council of Europe

City landmarks include the Varna Archaeological Museum, exhibiting the Gold of Varna, the Roman Baths, the Battle of Varna Park Museum, the Naval Museum in the Italianate Villa Assareto displaying the museum ship Drazki torpedo boat, the Museum of Ethnography in an Ottoman-period compound featuring the life of local urban dwellers, fisherfolk, and peasants in the late 19th and early 20th century.

The Sea Garden is the oldest and perhaps largest park in town containing an open-air theatre (venue of the International Ballet Competition, opera performances and concerts), an aquarium (opened 1912), a dolphinarium (opened 1984), the Nicolaus Copernicus Observatory and Planetarium, the Museum of Natural History, a terrarium, a zoo, an alpineum, a children's amusement park with a pond, boat house and ice-skating rink, and other attractions. The National Revival Alley is decorated with bronze monuments to prominent Bulgarians, and the Cosmonauts' Alley contains trees planted by Yuri Gagarin and other Soviet and Bulgarian cosmonauts. The Garden is a national monument of landscape architecture and is said to be the largest landscaped park in the Balkans.

The waterfront promenade is lined by a string of beach clubs offering a vibrant scene of rock, hip-hop, Bulgarian and American-style pop, techno, and chalga. In October 2006, The Independent dubbed Varna "Europe's new funky-town, the good-time capital of Bulgaria". The city enjoys a nationwide reputation for its rock, hip-hop, and other artists, clubs, and related events such as July Morning and international rock and hip-hop (including graffiti) venues.
The city beaches, also known as sea baths (морски бани, morski bani), are dotted with hot (55° С = 131° F) sulphuric mineral water sources (used for spas, swimming pools and public showers) and punctured by small sheltered marinas. Additionally, the 2.05 km long, 52 m high Asparuhov most bridge is a popular spot for bungee jumping. Outside the city are the Euxinograd palace, park and winery, the University of Sofia Botanical Garden (Ecopark Varna), the Pobiti Kamani rock phenomenon, and the medieval cave monastery, Aladzha.

Tourist shopping areas include the boutique rows along Prince Boris Blvd (with retail rents rivaling Vitosha Blvd in Sofia) and adjacent pedestrian streets, as well as the large mall and big-box cluster in the Mladost district, suitable for motorists. Two other shopping plazas, Piccadilly Park and Central Plaza, are conveniently located to serve tourists in the resorts north of the city centre, both driving and riding the public transit. ATMs and 24/7 gas stations with convenience stores abound.

Food markets, among others, include supermarket chains Piccadilly and Burleks. In stores and restaurants, credit cards are normally accepted. There is a number of farmers markets offering fresh local produce; the Kolkhozen Pazar, the largest one, also has a fresh fish market but is located in a crowded area virtually inaccessible for cars.
Like other cities in the region, Varna has its share of stray dogs, for the most part calm and friendly, flashing orange clips on the ears showing they have been castrated and vaccinated. However, urban wildlife is dominated by the ubiquitous seagulls, while brown squirrels inhabit the Sea Garden. In January and February, migrating swans winter on the sheltered beaches.